Self-Directed Care
My Choice lets employees use employer subsidies to pay trusted family members, friends, or people in their existing care network through the Helpr app.
Give employees practical, flexible support when family care needs arise. Helpr helps organizations provide direct care options that fit real life—from self-directed arrangements with trusted people to personalized help finding longer-term in-home care. Through one easy-to-use platform, teams can access equitable benefits for children, aging parents, and adult dependents while reducing the work disruptions and stress caused by care gaps.

Flexible family care benefits that help employees arrange trusted, personalized support for dependent care needs.
My Choice lets employees use employer subsidies to pay trusted family members, friends, or people in their existing care network through the Helpr app.
Support employees caring for aging parents or adult dependents with access to vetted providers, center-based options, or arrangements with someone they already trust.
Care Finder provides one-to-one specialist support to source and vet customized, longer-term care arrangements that align with each family’s preferences and needs.
Direct care should reflect each family’s circumstances, not force them into a one-size-fits-all directory. Helpr gives employers a flexible way to support employees with self-directed subsidies, elder and adult care options, and personalized placement assistance. Families can use trusted people in their own network or receive help finding a suitable arrangement, while employers provide equitable, accessible benefits through one streamlined platform.

See how flexible family care benefits help organizations support employees through changing care needs.
Helpr makes inclusive family care benefits simpler for employers and more usable for employees.
Patented My Choice technology lets families direct subsidies toward people and care arrangements they trust.
Support reaches employees across 150+ countries, helping distributed teams access equitable family care benefits.
Coverage spans childcare, aging parents, and adult dependents, reducing care-related interruptions across life stages.
A streamlined app and use-based model help organizations deliver accessible benefits to employees at every level.
People-first advocates making family care benefits more accessible.

Maddison is a valued team member at Helpr, the pioneering global backup care platform dedicated to making family care accessible and equitable for working families worldwide. Embodying Helpr's human-centered culture, Maddison brings a personable and thoughtful approach to her work, reflecting the organization's deep commitment to the people it serves — both employees and the enterprises that support them. Outside of her contributions to the team, Maddison enjoys drawing and reading, passions that speak to her creativity and curiosity. Her presence at Helpr reinforces the company's belief that a supportive, people-first workplace culture is essential to driving meaningful impact in the employee benefits and family care industry across 150+ countries.
Direct care refers to hands-on, person-centered support provided to meet an individual’s daily care needs. In a family-care benefits context, it can include in-home help for children, aging parents, or adult dependents. Helpr supports direct care by helping employees use employer-sponsored subsidies for trusted care arrangements, vetted providers, or personalized placement assistance when a family needs a longer-term solution.
Talk with Helpr about flexible support for your workforce.
Recognized women-owned business certification
Innovation in flexible care benefits
Family care support across 150+ countries
Tell us about your workforce and care goals. Helpr can help you explore flexible, equitable benefit options for employees and their families.
To help us assist you faster, please include the reason for your message so the relevant team can reach out as soon as possible.
To help us assist you faster, please include the reason for your message so the relevant team can reach out as soon as possible.